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Heritage doorway at golden hour, from the Chaukhat series

Chapter III

Beyond the wedding.

This is where the format opens up. Concept shoots, films, visual experiments, and work that lets me explore mood, writing, image-making, and narrative thinking beyond the structure of a wedding.

01 / Photoshoot

Chaukhat

Self-initiated · 2024 · Heritage architecture · India

The brief

Self-initiated. The question was whether heritage architecture could be the subject rather than just the backdrop. Whether the story was already in the walls and the light, and the job was just to not get in the way of it.

The approach

Location was chosen for its texture and the quality of light it holds at different times of day. The visual language was built around stillness. The architecture leads. The subject responds. The frame holds both without forcing a conclusion.

The result

Something that sits between portraiture and architectural photography. Editorial in tone, personal in intent. The kind of work that is more about how you think than what you can technically do.

Chaukhat featured image View gallery · 25 frames

02 / Brand shoot

The Apparel Narrative

Brand commission · 2024 · Apparel campaign · India

The brief

An apparel brand wanted campaign images that felt real. Not catalogue. Not staged. The kind of images that look like they belong to a world the brand actually lives in.

The approach

Started with the brand’s identity and worked backwards into every other decision. Location, movement, styling, direction. The camera followed the energy instead of asking the subject to perform for it.

The result

Images the brand could grow around rather than replace each season. Consistent visual identity without looking like it was made in a studio.

Apparel brand featured image View gallery · 25 frames

03 / Music band

Sounds & Shadows

Brand commission · 2024 · Music / identity · India

The brief

A music band needed visual identity work. Images that said something about how they sound, not just what they look like.

The approach

Light and movement became the actual subjects. The band was directed to respond to the space rather than perform for the camera. The goal was images that feel like they are mid-thought rather than composed for a press kit.

The result

A set of images with atmosphere and an edge to them. The kind of visual language you can build a whole identity around.

Music band featured image View gallery · 37 frames

04 / Strategic film

CineLove year end film.

The brief

A year-end film for CineLove that actually felt like a film and not just a highlight reel.

The approach

Built it as a narrative arc. Chose moments for their emotional weight and how they connected to each other across the year, not just for how they looked.

The result

Something people watch rather than skim. A piece that works as both a record of the year and a statement about how CineLove thinks about its work.

From the feed

Visual experiments and fragments.

Visual exploration

Japan Fragments

Quick fragment

Chai Hi Toh Hai

That’s the reel · what’s next

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